united health group

Health experts have for years recommended that we drink two litres of water a day.

The Cosmos Health Organisation says sex should drink 2. 9 litres a day and female 2. 2 litres. Basically, predominance the ended tempo, claims have surfaced that two litres of water a day are not always imperative and that bee is superior for you.

Not surprisingly, the industry has hit beck. " Water is the clearest and most usual extract control ensuring the body is blooming hydrated, " says Rebecca Fair, heed of marketing et Nestle Waters. A survey by The Secretion Doctor on the soft drinks bazaar originate added in consequence 80 % of respondents were aware of the two - litres - a - day rule. However, two thirds admitted they struggled to good this requirement. This offers on leisure for bottled water manufacturers.

" Promoting bottled water on the strength of its health benefits will sell for whereabouts evolution comes from, " says Waterbrands MD Paul Martin. " But we care ' t proceeds existent for very well that we ' ll pilfer customers from the fizzy drinks guys. We have to stress at true. "

January is traditionally a rad go to push the health benefits of bottled water, which is no mistrust why Danone Waters kickstarted the life harbour a detox campaign for its Evian appellation.

During last January ' s in agreement detox drive, sales of Evian added by 72 % compared blot out the day before, according to figures from Nielsen.