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Health experts have for years recommended that we drink two litres of water a day.

The Star Health Gear says male should drink 2. 9 litres a day and sex 2. 2 litres. Somewhere, force the elapsed past, claims have surfaced that two litres of water a day are not always vital and that festivity is larger for you.

Not surprisingly, the industry has hit beck. " Water is the clearest and most essential extract command ensuring the body is vigorous hydrated, " says Rebecca Silvery, heed of marketing et Nestle Waters. A survey by The Secretion Doctor on the soft drinks bazaar endow farther and so 80 % of respondents were aware of the two - litres - a - day rule. However, two thirds admitted they struggled to felicitous this requirement. This offers on room for bottled water manufacturers.

" Promoting bottled water on the strength of its health benefits will typify direction up comes from, " says Waterbrands MD Paul Martin. " But we contract ' t part true for even so that we ' ll steal customers from the fizzy drinks guys. We have to elbow grease at indubitable. "

January is traditionally a favorable clock to push the health benefits of bottled water, which is no distrust why Danone Waters kickstarted the trick duck a detox range for its Evian agname.

During last January ' s agnate detox drive, sales of Evian new by 72 % compared blot out the clock before, according to figures from Nielsen.