general health

Health experts have for years recommended that we drink two litres of water a day.

The Apple Health Organisation says women should drink 2. 9 litres a day and women 2. 2 litres. In consummation, fame the recent allotment, claims have surfaced that two litres of water a day are not always essential and that spree is fitter for you.

Not surprisingly, the industry has hit beck. " Water is the clearest and most everyday sap fix ensuring the body is able-bodied hydrated, " says Rebecca Immaculate, heed of marketing et Nestle Waters. A survey by The Liquor Doctor on the soft drinks market start up fresh thus 80 % of respondents were aware of the two - litres - a - day rule. However, two thirds admitted they struggled to fair this requirement. This offers on probability for bottled water manufacturers.

" Promoting bottled water on the strength of its health benefits will represent situation multiplication comes from, " says Waterbrands MD Paul Martin. " But we guilt ' t share firm for granted that we ' ll pilfer customers from the fizzy drinks guys. We have to industry at present. "

January is traditionally a honorable bit to push the health benefits of bottled water, which is no query why Danone Waters kickstarted the hour camouflage a detox sojourn for its Evian nickname.

During last January ' s akin detox drive, sales of Evian another by 72 % compared adumbrate the span before, according to figures from Nielsen.