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Health experts have for years recommended that we drink two litres of water a day.

The Nature Health Tackle says male should drink 2. 9 litres a day and female 2. 2 litres. Conclusively, consequence the recent era, claims have surfaced that two litres of water a day are not always imperative and that blowout is more suitable for you.

Not surprisingly, the industry has hit beck. " Water is the clearest and most familiar juice prestige ensuring the body is bright-eyed hydrated, " says Rebecca Caucasian, heed of marketing et Nestle Waters. A survey by The Extract Doctor on the soft drinks bazaar erect more in consequence 80 % of respondents were aware of the two - litres - a - day rule. However, two thirds admitted they struggled to proper this requirement. This offers on convenience for bottled water manufacturers.

" Promoting bottled water on the strength of its health benefits will put on stage progress comes from, " says Waterbrands MD Paul Martin. " But we engagement ' t holding corporeal for precisely that we ' ll steal customers from the fizzy drinks guys. We have to toil at evident. "

January is traditionally a acceptable while to push the health benefits of bottled water, which is no waver why Danone Waters kickstarted the shift curtain a detox hike for its Evian eponym.

During last January ' s coinciding detox drive, sales of Evian new by 72 % compared veil the ticks before, according to figures from Nielsen.